About Me
Background & Software Engineering
My optimization methodology is grounded in a firm conviction: technical e-commerce SEO is a matter of disciplined software engineering, not speculative tricks. Holding a Master's degree in Information Systems Engineering (University of Poitiers) and a Master of Science in Management (University of Manchester), I approach online store performance through the dual perspective of source code architecture and business profitability.
Specialized in PrestaShop core architecture and internals, I intervene directly within controllers, Smarty/Twig templates, SQL queries, custom modules, and server-level hosting configurations. In strict alignment with Core Web Vitals criteria and Google Chrome Baseline standards, I build resilient, long-term solutions to clean up indexation, accelerate rendering, and secure transactional flows.
Through my structure GENISOFT, referenced as an official France Num Activator, I support merchants and digital agencies with a transparent, fully documented methodology at every milestone.